Powerfleet: Logo Design and Campaign

A tech-driven fleet management system grew out of their old name and brand and wanted something versatile and humanistic. The rebrand supported a launch campaign with the new tagline People Powered IoT.

While we didn’t have the opportunity to work on their website, you can see how excited they are about their new logo and brand at powerfleet.com.

Writer: Mike Betette

ECD: Chris Buhrman

CD: Mitch Markusson

Agency: Hanson Dodge