Maine Office of Tourism: Look Out for ME Initiative
During Covid-19, many tourism industries struggled with inexperienced travelers getting into the outdoors. Ecotourism finally became more than a nice word. At the Maine Office of Tourism, it became a fully integrated initiative that invited local businesses to participate in Look Out for ME. We developed a illustrated brand to create a full media kit including social posts, posters, flyers etc, a landing page, and a video series. The brand includes a winter and summer version.
My role: Art Director, illustrator
ECD: Kevin Kriehn, GCD: Nick Marrazza
ACD/AD: Kate Tierney, Katie Parlow
Video Production: Allies & Co, Video Animator: Smashbox
Agency: BVK
