L’Humor by Westside Comedy Theater

We had this funny idea. We made a custom scent to declare Westside Comedy Theater in Santa Monica the first to do so. I was tasked to bring L’Humor to life. I gave it my best shot to be funny, and with the collage approach we were able to create a perfume parody and incorporate some pretty ridiculous surprises throughout. It culminated at the perfume launch at their annual anniversary party on April 1st.

2023 Communication Arts Winner - Advertising, Posters

Featured on AdAge and Ad Week

My role: Art Director and designer

Concept, Writer and gumption: Mike Betette
Megan DeAngelis: Account Director
Ben Dombrowski: Assistant Account Executive
Chris Buhrman: Executive Creative Director
Mitch Markussen: Creative Director
Brad Rochford: Video
Michael Joyce: Producer