Potawatomi Ventures
Previously known as the Potawatomi Business Development Corporation, the company has rebranded to reflect its mission of generating enduring wealth and prosperity for the Forest County Potawatomi community. This transformation introduced a new name, logo, brand identity, campaign, and a launch event.
The redesigned logo features a modern flame, emblematic of the tribe's esteemed status as the Keepers of the Fire, signifying growth, resilience, and progress. It is rooted in a floral design drawn from the Woodlands tribal heritage and Forest County's artistic traditions.
This rebranding effort culminated in a comprehensive campaign unveiled at RES 2024 in Las Vegas, highlighted by brand guidelines, and promotional materials such as posters, backdrops, tote bags, and a video, targeting both the tribal community and broader audiences.
Brighter Together
:60, :30 and :15 videos were created to storytell the work and mission of Potawatomi Ventures and demonstrate what they do and how it positively impacts the communities they serve.
Animation by Brad Rochford
Directed by Maddy Margulis
Launch Event
A Forest County Potawatomi Drum Circle rocked the downtown offices and a large booth launched the brand at RES 2024 in Las Vegas.
